You don’t just want good players. You want great leaders.

The kind who stay confident under pressure and do big things — on and off the field.
We give athletes, teams & coaches the mental tools to build them.

You don’t just want good players. You want great leaders.

The kind who stay confident under pressure and do big things — on and off the field.
We give athletes, teams & coaches the mental tools to build them.

You've poured a LOT into her physical game. But skipping the mental game is costing her — big time.

When players crumble under pressure, get in their own heads, or can’t bounce back from failure...

It’s not a skills problem. It’s a mindset one.

And if you're not training that part?

You're leaving her success — and your team’s performance — to chance.

The mental game is the missing link.

When you train mindset like you train mechanics, everything changes:

  • She plays with more confidence and composure — no matter who’s watching.

  • Your team stops unraveling after mistakes — and is clutch in big moments.

  • Coaches finally see the version of her you know she’s capable of.

This is where good players become great competitors.

Where leadership is built.

 Choose your path!

Player Path:

College-Bound
with Confidence

For athletes and parents ready to lead the recruiting journey with clarity, composure, and confidence.

Explore the Player Path
Team Path:

Win More Games.
Have More Fun. 

For coaches ready to build stronger culture, better buy-in, and players who truly enjoy playing for each other.

Explore the Team Path

Hi there! We're Alicia & Mel - two coaches who know exactly what college coaches are really looking for — and what makes a GREAT teammate and athlete.

Alicia Smith

Hall of Fame High School Coach | Leadership & Team Culture Expert.

Alicia has helped dozens of athletes to reach every level of college ball — from Juco to DI. Her superpower? Developing athletes who lead under pressure and shine in front of coaches.

She helps players unlock the ownership, confidence, and leadership it takes to stand out when it counts.

“Alicia coaches with skill and heart while instilling confidence and character in her players. She has been an incredible role model for my daughter both on and off the field."

- Parent of Former Player 

Mel Rushing

DIII College Coach | Former DI & Travel Ball Coach | 17+ Years in Recruiting

Mel blends years of college recruiting experience with sport psychology expertise — helping athletes build the mindset, composure and resilience it takes to get offers.

She knows what it takes to get to the next level — and what it takes to SUCCEED there.

We’ve been on both sides of the table. We’ve coached and recruited the kind of athletes who get offers. And we've developed the kind of athletes who excel at the next level.

Now we’re giving your athlete that same edge.

Looking for some entertainment for those long drives (or while dragging the field?) Discover why our podcast has made it to 60,000+ devices 


In our Top-100 Coaching Podcast where we explore HOW to coach the mental game, bringing Sport Psychology concepts ONTO the field, from a Coach's point of view!

Here are 3 of our most popular episodes!

How this ELITE athlete overcame adversity with the support of her people. 

Listen in!

See behind the scenes of a top program as Alicia implements our tools with her team!

Listen in!

Gold Medalist Michele Smith shares amazing tips from years playing & analyzing the game!

Listen in!