Hi! We're
Mel & Alicia

Just a couple softball coaches, passionate about developing strong young women on & beyond the field

About Mel & Alicia

We Build Leaders. We Build Competitors. We Build Strong People Who Refuse to Lose.

We’re Coach Alicia Smith and Coach Mel Rushing — two mentality & leadership coaches who are obsessed with one thing:

Developing athletes who can handle pressure, lead themselves, and perform when it matters most.

Not just good players.
Not just prospects.
Leaders coaches can trust. Competitors who rise. People who thrive.

For decades, the sport has overemphasized mechanics and underdeveloped mindset.
We’re here to change that — with practical, proven mental training that works at every level.

Why We Do This

Because talent alone doesn’t win championships.

Because exposure alone doesn’t get offers.
Because athletes deserve more than generic motivation and on-the-fly pep talks.

They deserve training that prepares them to lead themselves through pressure, challenge, adversity, and opportunity.

And coaches and parents deserve support that actually moves the needle — not another thing to guess their way through.

This is what we were made for.

 Coach Alicia Smith:

Hall of Fame Coach. Program Builder. Culture Architect.

For nearly 30 years, Alicia Smith has been one of Michigan’s most respected and accomplished softball coaches — a woman who has built a dynasty on the foundation of mental toughness, composure, and character.

  • 605–313 career record

  • 2 Division I State Championships

  • State Finalist + Three Final Four Appearances

  • 8 Regional Titles | 13 District Titles | 4 Conference Championships

  • 2023 MHSAA Hall of Fame Inductee

Alicia earned her master’s degree in Coaching Sport Performance from Western Michigan University — the turning point that transformed her entire coaching philosophy.

In 2010, she recognized the gap most coaches never address:
Her players needed mental training just as much as physical reps.

So she built a system that became the backbone of her program — and the reason her athletes began performing under the highest pressure moments.

That system evolved into Mental Sweet Spot, and now Difference Maker Athlete Co.

Her legacy isn’t just wins — it’s the countless young women who’ve become confident leaders, college athletes, and coaches themselves because of her work.

 Coach Mel Rushing: 

Sport Psychology Expert. Leadership Specialist.  College Coach.

Mel Rushing brings the rare skillset softball has been missing: elite mental performance training grounded in real coaching experience.

She holds dual Master’s degrees — one in Sport Psychology and one in Leadership & Learning — and has spent over 17 years coaching and recruiting across DI, DIII, travel ball, and high-performance environments.

Mel grew up in the crucible of Southern California softball — talented, driven, and perfectionistic to the point of self-sabotage.
Her turning point came when she realized something most athletes never do:

You don’t rise under pressure because you want to.You rise because you’re trained to.

That realization changed everything — and it’s why she has dedicated her career to giving coaches, parents, and athletes the tools she wished she had.

Since then, Mel has:

  • Coached hundreds of athletes from 10U to DI

  • Built online mental training programs used nationwide

  • Taught mental game and leadership at the college level

  • Been featured by NFCA, Flawless Fastpitch, Eating Curveballs for Breakfast

  • Designed practical tools that help coaches implement mental skills without needing a psychology degree

Her mission is simple:
Make mental training accessible, actionable, and game-changing for every athlete and coach.

Together, We're On A Mission

We didn’t partner because it was convenient.
We partnered because the sport needed something it didn’t have:

A practical, on-field proven mental training system that develops confidence, composure, & leadership
in athletes who want to become Clutch Competitors.

We’ve coached it.
We’ve lived it.
We’ve watched it transform teams, elevate programs, and open college doors for athletes who once felt overlooked.

And now, we’re bringing it to the players, parents, and coaches who want more than potential —
they want performance, purpose, and a real competitive edge.

Welcome to the movement — where the goal isn’t just getting recruited… it’s becoming unstoppable.

Glad to have you here.

Coach Alicia & Coach Mel