She's doing the camps, the videos, the emails… but the silence is loud.
You’ve driven the miles.
Paid the dues.
Watched from the stands & held your tongue (mostly).
You’ve played the exposure game, checked all the boxes, and done everything “they” say to do.
Yet do you ever wonder…
“Are we doing enough?”
“Why aren’t the coaches responding?”
“Is this even working?”
If you're thinking, "There's gotta be a better way." You're right.
The current recruiting process is noisy, confusing, & way more pressure than it needs to be (on her and you).
Hi there! We’re Alicia Smith & Mel Rushing
We help college-bound softball players get recruited — by building the leadership coaches actually look for.
We’ve been on both sides of the recruiting table for 40+ years combined — sending players to college, coaching them once they get there, & knowing exactly what makes the difference between an athlete who thrives… and one who fades.
Mel — Former DI coach & current DIII coach with 17 years’ experience, including helping players land killer offers without athletic scholarships.
Alicia — Hall-of-Fame high school coach, multiple State Championships, and dozens of players prepared for college from Juco to DI.
Together, we combine our decades of experience with expertise in Sport Psychology & Leadership to empower young women to succeed in all aspects of life.
Now, we're excited to bring you...
90 minutes + 3 Steps =
A Better Recruiting Strategy.
This 3-step virtual Bootcamp shows you a better way to get recruited — with less pressure, more clarity, & a strategy that actually gets results.
Step 1
Ditch Spray-and-Pray Recruiting
You’ve been told to send more emails. Post more highlights. Sign up for every camp & exposure tournament.
But let’s be honest — if that actually worked, every kid flooding inboxes would have an offer.
The truth?
Spray-and-pray recruiting isn’t a strategy.
It’s a burnout plan.
This first step is everything.
Because if you want better results —
you’ve got to stop using a broken strategy.
Step 2
Take Control of the Process
Finally a more empowering, less frustrating way. Focused on the things you can actually control.
We'll teach you the strategy where
- Athletes stand out for who they are — not just their stats.
- Parents feel supportive, not pushy or straight up lost.
- Coaches can focus on building champions, not just on getting girls seen.
Because you deserve to enjoy this journey and get the results you want.
Step 3
Focus On What Gets Offers
The skills college coaches really want?
Resilience.
Composure.
Confidence under pressure.
We’ll teach you the skills she needs to go from from a “maybe” into a “must-have.”
We don't just talk about intangibles.
We train them — with tools that get her the offers she deserves.
If you want a proven (less stressful) strategy that actually gets her recruited — before she gives up on her dream... Join us!
Can’t make it live? No problem. You’ll get lifetime access to the replay!
Sunday, Nov. 23
Sunday, Nov. 30
We see the stress on the players & families. We know how confusing it all is.
And we believe it shouldn’t be this hard. That's why we're including this FREE
Clarity & Confidence Toolkit
TOOL #1: Right Fit College Finder GPT
Create a Top 10 college list based on personalized goals, values, & preferences.
This custom GPT was created from years of advising college-bound softball players to find their right fit.
In just minutes, it generates a starter list of colleges that actually fit what she wants.
Because saying yes to the wrong school costs more than saying no.
TOOL #2: Affordability Guide
We've been looking at college costs wrong.
Instead of starting "we're trying to get as much scholarship money as possible" -- start with an actual price range.
Use this simple tool to compare real tuition numbers and scholarship potential — before falling in love with a school that’s out of reach.
TOOL #3: Player Advice Audio Series
Candid, unfiltered advice from college athletes who’ve been there.
Hear what they wish they’d known about recruiting, leadership, and finding the right fit.
Learn from their experience so you can make yours even better!
If you show up (or watch the replay) you'll leave less stressed & more confident — guaranteed.
With decades of experience coaching, recruiting, and developing athletes — we’ve helped hundreds of players get offers (and enjoy the ride along the way).
We built this Bootcamp to give families a better way forward — one built on clarity, confidence, and real results.
So here’s our promise:
If you show up, do the work, and don’t feel more confident about how to lead the recruiting process — we’ll give you your money back.
No hassle. No guilt. Just integrity.
We’re not here to sell hype.
We’re here to give you a proven path.
And if it doesn’t deliver for you?
We’ll make it right — guaranteed.
Let’s be real — the current recruiting process is a grind (and not the good kind).
It takes it's toll on her and you.
Endless emails, social posts, and expensive camps — with no real traction or feedback.
We aren’t saying these things aren’t important - they’re just not the MAIN thing you should be focused on.
This bootcamp isn’t about doing more — it’s about doing it better.
