PLAYERS PARENTS TEAMS COACHES PODCAST ABOUT US

Sick Of The Recruiting Rollercoaster?


All The Ups & Downs... Never Getting Anywhere...

Get off the ride & take the controls.

We give athletes the mindset, leadership, and confidence to lead their recruiting journey — and stand out when it counts.

Help Her Lead With Confidence

Sick Of The Recruiting Rollercoaster?

All The Ups & Downs... Never Really Getting Anywhere...

Get off the ride & 
take the controls.

We give athletes the mindset, leadership, and confidence to lead their recruiting journey — and stand out when it counts.

Start with Bootcamp!

More exposure = More offers… Right? Wrong.


You’ve been told: 

Go to camps.
Share your highlights.
Email every coach you come across.

But the truth is... 

Exposure is just the first step.

Coaches make offers to players who stand out on the field.
 

So if you're tired of watching her do everything "right" with little traction...

Feeling like you’re either doing too much — or not enough...

Wondering how other athletes are getting offers when she’s just as talented...

It's time to accept this simple truth:

Exposure gets her seen. Leadership gets her signed.

That’s the “it factor” coaches like Patty Gasso are always talking about.

We call it self-leadership — the ability to coach yourself through pressure, failure, and high-stakes moments… and still find a way to win.

The problem?
It’s the one skill almost no one is training.

The opportunity?
That means your daughter has a chance to stand out fast.

And that’s where we come in.

We’re not recruiters.
We’re coaches who know exactly what college coaches are really looking for — and how to help your daughter become it.

Alicia Smith

Hall of Fame High School Coach | Leadership & Team Culture Expert.

Alicia has helped dozens of athletes to reach every level of college ball — from Juco to DI. Her superpower? Developing athletes who lead under pressure and shine in front of coaches.

She helps players unlock the ownership, confidence, and leadership it takes to stand out when it counts.

“Alicia coaches with skill and heart while instilling confidence and character in her players. She has been an incredible role model for my daughter both on and off the field."

- Parent of Former Player 

Mel Rushing

DIII College Coach | Former DI & Travel Ball Coach | 17+ Years in Recruiting

Mel blends years of college recruiting experience with sport psychology expertise — helping athletes build the mindset, composure and resilience it takes to get offers.

She knows what it takes to get to the next level — and what it takes to SUCCEED there.

We’ve been on both sides of the table. We’ve coached and recruited the kind of athletes who get offers. And we've developed the kind of athletes who excel at the next level.

Now we’re giving your athlete that same edge.

We’ve built a 3-part path to get her signed, ready, and unstoppable.

Because the mental sweet spot isn’t luck — it’s ownership.
And when she owns the process, she becomes the kind of player every coach wants on their team.

Ready for Recruitment:

The Softball Parent’s Recruiting Bootcamp

This isn’t about doing more — it’s about doing what works.

Learn how to lead the process with less stress, more confidence, and a clear game plan for traction.

Join us!

Ready for
Offers

Stronger Mindset =
Stronger Presence

For athletes starting to get interest but don't just want to be a roster spot.

This training gives them the leadership tools & mental skills to go from seen to signed.

Start today!

READY to
Deliver

College-level leadership before stepping on campus.

For driven athletes who want to be impact players — not just make the roster.

Her edge under pressure: consistency, composure, & self-leadership.

<< After Offers Program

We’ve built a 3-part path to get her signed, ready, and unstoppable.

Because the mental sweet spot isn’t luck — it’s ownership.
And when she owns the process, she becomes the kind of player every coach wants on their team.

Ready for Recruitment:

The Softball Parent’s Bootcamp

This isn’t about doing more — it’s about doing what works.
Learn how to lead the process with less stress, more confidence, and a clear game plan for traction.

Join Bootcamp!

Ready for
Offers

Talent gets her noticed. Mindset gets her offers.

For athletes starting to get interest but who want to be a game-changer, not just a roster spot.

This isn’t about highlight reels — it’s about becoming the kind of player coaches can’t ignore.

Get Her Ready for Offers!

READY to
Deliver

College-level leadership before stepping on campus.

For driven athletes who want to be impact players — not just make the roster.

Her edge under pressure: consistency, composure, & self-leadership.

(After Offers Program)

The truth is… most families wait too long to get intentional.

They spend months (or years) chasing exposure, burning money, and walking on eggshells — hoping a coach sees something in their daughter.

Here’s what that usually leads to:

đźš« Endless camps with no real feedback
🚫 Highlight videos that don’t lead to conversations
🚫 Confusing advice from “recruiting experts” online
đźš« Tension at home every time recruiting comes up
đźš« A talented athlete who starts to doubt herself

When nobody’s leading the process, the process leads you — into stress, burnout, and missed opportunities.


You don’t have to let that happen.
With a few strategic shifts, you can show up with clarity, lead with calm, and give your daughter the support she actually needs to get where she wants to go.

Help her get Ready for Offers!